Myles Frosst

 

Myles is committed to assisting industry, government and academe collectively and collaboratively tackle many of the most pressing challenges faced by the Canadian agri-food sector. He provides that expertise to clients of  Strategic Coalitions, a consulting firm he established in 2013.

As a Visiting Scholar at the University of Guelph, he initiated an inter-departmental research program in 2011 on competitiveness of Ontario food manufacturing with the Ontario Agricultural College and the College of Management and Economics. He successfully raised the largest single OMAFRA grant to the CME under the “New Directions in Research Program.”

He has led two agri-food sector associations — one representing primary agriculture and food manufacturing business, the other representing the academic and research community. Both required effective financial, human resource, marketing and strategic management skills plus the use of innovative fundraising, team building and communications and web-based collaboration techniques.

Myles served the members and clients of the Agricultural Institute of Canada as its CEO from 2006 to 2011, turning that institution around toward a sustainable financial future.  He led the expansion of the membership base by building trust with senior representatives of the agri-food, renewable fuels, bio-fibres and health sectors across commodity and product lines and throughout individual value chains.

He served as Executive Director to the Canadian Agri-food Marketing Council, an advisory body to the Federal Ministers of Agriculture and Agri-Food and of International Trade, from 1997 to 2006,  There he helped develop consensus among industry leaders, provided members with government policy expertise, and focused their industry-government relations on federal and provincial trade development programs, regulatory policies, and competitiveness strategies.  Myles guided CAMC through both Conservative and Liberal governments.

An economist by training and graduate of McGill, he also has a background in trade policy negotiations. Myles was responsible to the Department of Foreign Affairs and International Trade for six different industry sector advisory groups on international trade, including the Agriculture, Food and Beverage advisory group. He steered them all through the conclusion and implementation of the last successful round of multilateral trade negotiations.